4 Series Commercial
Creative Direction
3D Rendering + Video by Robert Pallister
The Star Trac 4 Series line of cardio equipment was designed to serve the hospitality and multi-unit vertical markets. Tasked with creating a promotional video that would highlight the series unique offering, I wanted to be sure that we created an atmosphere that spoke directly to the market.
From music selection to the use of clean, bright spaces we wanted to represent wellness and self-care to create a piece that spoke to these vertical markets and elegantly told the full story of the 4 Series.
